The University of Sydney
The Monkeys
Film / OOH / Digital

 

 

USYD – Re-branding and Campaigns
Changing perceptions of Australia’s oldest University.

The University of Sydney is the first and oldest university in Australia. Over time perceptions of the university had become stuck in the past and it was widely regarded as staid and elitist. By rebranding and new positioning re-establishing the University’s forwad-thinking nature and pioneering work.
With Ben Gartland and Siobhan Fitzgerald and Maud.

With over 20% international students and academics, the University of Sydney needed a way to present themselves to future students and academics abroad. Our solution was “Here” – an interactive short film showing a day-in-the-life of five students at the university. Shot with 360° cameras, visitors could follow their story and have a look around the campus.
With Morten Halvorsen
Angus Forbes from Collider.
Music by Marcus Loeber.
Sound mix by SongZu.
Development and design by the team at The Monkeys.