HYUNDAI i30

THE ONE FOR YOU
Film/Digital/Social
Innocean Worldwide, Australia
with Dan O’Connell

No matter what you are looking for in a small car, there is an i30 for everyone. The integrated campaign highlights how the comprehensive i30 model range means different things to different people; from base model value to hot hatch performance, and sporty trims to fully spec’d variants. To help people better understand which model could be the one for them, the campaign moves away from the usual motor industry jargon, highlighting individual model characteristics and features in a more everyday style.

“Can we talk about features without the usual motor industry jargon? ”