Australia is facing a skills crisis. Jobs in construction to app development, nursing to accounting are going unfilled thanks to a lack of skilled workers. But vocational education is a bit daggy. It’s what you do if you can’t get into uni. Our solution was to flip the narrative, giving young people the sense that it’s heroic to learn the skills Australia’s future demands. With dynamic camera work and saturated, hyper-real colours straight from the world of music videos, our film gave skills training the glow-up it desperately needed.

 

“Can we make a government ad feel less governmenty?