Not content with being the world’s moral guardian and stopping poverty, disease and climate change, advertising can also solve first-world problems. Imagine the pain of boat owners who, when they reach the top of the boat ramp, can’t reverse down. They’ve spent half a million on a boat and end up with their egos around their ankles. Poor things. Step forward NRMA Insurance. This highly awarded campaign helped take Thinkerbell to the number 1 spot.

We also created this handy ramp rating system on Google maps.

Click on the image below and it actually takes you to Google maps. I know right?